Meadowhall first to launch AI tool that helps shoppers find their best colours
A new AI-powered styling tool has launched at Meadowhall, helping shoppers discover which colours suit them best.
The Style Suite uses artificial intelligence to create a personalised colour palette in seconds.
Shoppers scan a code with their phone and receive styling advice that they can use while browsing stores.
The installation, on the Upper Level of The Avenue, is the first physical location for the new concept.
Users can save their results on their phone and refer back to them while shopping for clothes.
Style Suite, created by 3DWD, is an AI-powered colour analysis and personal styling experience built specifically for retail destinations.
The launch comes as AI is increasingly being used in retail to offer shoppers more personalised recommendations.
The Style Suite will sit alongside Meadowhall's existing personal styling service, where shoppers can book appointments with professional stylists for advice and outfit planning.
Darren Pearce, centre director at Meadowhall, said: “There’s been lots of fashion news from us recently, with the launch of the new Pull&Bear and Stradivarius stores adding to our already great mix of brands.
“It’s important for us to keep pace with the latest fashion trends and services, and we’re really excited to be bringing The Style Suite into the centre to give our visitors something different to help with their fashion choices.
“The new technology is a build on the expert stylists we already have available to our visitors, and we’re excited for how the two will work together.”
The launch comes as Meadowhall continues to strengthen its fashion offering, with recent arrivals including Stradivarius and Pull&Bear joining brands including Flannels, Zara and Bershka.
The Style Suite is free to use and is now open to visitors.