Derbyshire’s tourism sector prepares to ‘bounce back stronger than ever’ after pandemic

Tourism, hospitality and leisure businesses across the Peak District and Derbyshire are preparing to ‘bounce back stronger than ever’ after the pandemic.

The Derbyshire tourism sector plans to bounce back stronger.
The Derbyshire tourism sector plans to bounce back stronger.

Marketing Peak District and Derbyshire has recently rescheduled its Annual Tourism Conference to be held on Thursday, April 1.

As businesses prepare for the reopening of the tourism sector, the area’s official tourist board says the virtual event – originally planned for last autumn – will help businesses prepare to bounce back ‘stronger than ever’.

The conference will bring together leading industry figures including keynote speakers tourism minister Nigel Huddleston MP and renowned travel journalist and broadcaster Simon Calder.

Delegates will also gain valuable insights from councillor Barry Lewis, leader of Derbyshire County Council and Lyndsey Swift, of national tourist body VisitEngland.

The event will shine a light on the biggest issues affecting tourism businesses, the latest consumer trends and the work being done to secure the industry’s long-term future – with plenty of opportunity for engagement and questions.

Jo Dilley, managing director of Marketing Peak District and Derbyshire, said: “As the industry awaits official guidance on reopening, our Annual Tourism Conference will provide a well-timed opportunity to learn about the critical plans to support the sector’s recovery.”

At the end of 2019, tourism was worth £2.5 billion to the Peak District and Derbyshire economy, supporting more than 32,000 jobs and boosting growth.

Ms Dilley added: “It’s never been more important for us all to work together and in the presence of leading industry figures, the conference will offer a great chance for businesses to raise the issues that matter to them most as we work towards a safe, sustainable reopening.”

The event is fully-funded by Marketing Peak District and Derbyshire’s European Regional Development Fund (ERDF) and delegates are encouraged to reserve their place as soon as possible.

Register for the Peak District and Derbyshire Annual Tourism Conference on Thursday, April 1, by visiting