Chesterfield entrepreneur launches debut marketing book - as it climbs Amazon bestseller chart
“I wanted to create a practical marketing book that business owners could actually use.”
After months of writing, planning and preparation a Chesterfield author's debut business book, Built To Be Seen, is officially out. Just days after its release, the book has reached #17 in an Amazon bestselling books chart, appearing alongside established business and marketing authors including Donald Miller, Russell Brunson and Brian Tracy.
First-time author David Coslett said: "Seeing my name alongside people whose books have influenced my own journey in business is a pretty surreal moment.
"But this book was never really about becoming an author. "It was about helping more businesses get noticed, attract the right customers and grow.
"Over the last few years, through building Hello Social Avenue alongside my wife Abbie, I've had the opportunity to work with and support hundreds of business owners."
David added that from construction companies and professional services to growing family businesses and ambitious entrepreneurs he has seen the same challenge repeat itself - brilliant businesses are being overlooked because their marketing isn't communicating the value they provide.
He added: "They're posting on social media without a strategy. Investing money in advertising without a clear message. Relying on referrals without a predictable system for generating new opportunities.
“And often, feeling completely overwhelmed by everything they think they should be doing. That's why I wrote Built To Be Seen. “I wanted to create a practical marketing book that business owners could actually use. Not another 300-page book full of complicated theories."
At the heart of the book is The Marketing Mix, a framework developed through years of working directly with business owners.
It's designed to help businesses move away from random marketing activity and towards a structured, repeatable approach to growth.
The book takes readers through five stages:
Line-Up — Getting clear on your audience, positioning and message.
Kick Off — Building the foundations of your marketing strategy.
Open Play — Creating consistent marketing activity that builds awareness and trust.
End Game — Turning attention into enquiries, opportunities and customers.
Results — Measuring what matters and improving performance.
David said: "My career actually started in music. I spent years writing songs, performing around the UK and learning how to build an audience from scratch.
"Looking back, those experiences taught me some of my earliest lessons about marketing, personal branding and the importance of visibility.
"In 2023, Abbie and I launched Hello Social Avenue with a vision to help businesses grow through better marketing.
"Since then, we've grown our team, opened our own studio in Chesterfield, hosted business events and helped companies across the UK develop their marketing strategies.
Now, publishing Built To Be Seen feels like another significant milestone in that journey."
A launch event on Friday, November 6, brought together business owners, entrepreneurs and marketing professionals, hosted at the brand new Lifehouse Church on Beetwell Street.
Built To Be Seen: The Simple Marketing System to Get Noticed, Win Customers and Grow Your Business is available to order now on Amazon.