Watch: Robot server creates a buzz in Chesterfield's new award-winning dessert haven - but it won't replace staff

The growing independent dessert and ice cream brand, which specialises in a wide variety of sweet treats, has opened its new business on Sheffield Road with its robot waitress being a real talking point.

Bella has been designed specifically for hospitality settings and helps support the team by carrying desserts, drinks and other items from the counter or kitchen area to customers.

Anise Ahmed, of Rassam’s Creamery said: “We chose the name because the robot itself is a BellaBot, but also because “Bella” means beautiful, and we felt it suited the fun, friendly and family-focused feel we want customers to experience when they visit Rassam’s Creamery.”

The robot works by being programmed with the store layout, tables and service points. Staff place the desserts or drinks onto the trays, select the relevant table or destination on the screen, and Bella then travels there independently. She uses built-in sensors and navigation technology to move around the store, avoid obstacles, slow down when needed and stop if someone is in the way.

Anise added: “For us, the robots are not there to replace staff, but to add something different to the customer experience and help the team during busy periods. They also create a real talking point, especially with families and children, who love seeing Bella moving around the store. It brings a modern, exciting and memorable feature to the Chesterfield branch.”