The shop, located on Nethermoor Road in New Tupton, launched at the end of October and now our photographer Brian Eyre has been for a look around...
1. New Morrisons Daily
The store used to be a McColl’s shop. In March, Morrisons and McColl's announced they were 'extending their wholesale supply partnership' in a move which will see 300 McColl's stores converted into the Morrisons Daily brand over the next three years. Photo: Brian Eyre
2. New Morrisons Daily
While still owned and operated by McColl’s, the shop will offer an 'enhanced range of fresh groceries and convenience goods', according to a spokesperson for the store. Photo: Brian Eyre
3. New Morrisons Daily
The spokesperson added: "Whether the need is breakfast, lunch, dinner or just a light snack, we are excited to offer the local community with a wide range of everyday convenience goods which will include Morrisons own-label food and quality baked goods." Photo: Brian Eyre
4. New Morrisons Daily
The exterior of the shop. Photo: Brian Eyre