Staveley pupils get creative to design new logo for ambitious town project

Pupils at a Staveley school were challenged to create a new logo to capture the spirit of a major project that aims to regenerate their town.
Alex Atkinson with his original design.Alex Atkinson with his original design.
Alex Atkinson with his original design.

Almost 70 young people from Springwell Community College submitted their designs to the Staveley Town Deal logo competition, which was launched in September for year seven pupils at the school.

Alex Atkinson was declared the overall winner for his design, which incorporated some of Staveley’s most well-known landmarks.

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The winning entry was picked by a judging panel which included the chairman of the Staveley Town Board, Ivan Fomin, and Staveley-based design company, Q2 Creative.

Ivan Fomin said: “The winning logo portrayed hope for Staveley with a bright sun, and blended the canal and waterways while retaining the history with the winding wheel.”

Alex then had the opportunity to work with Q2 Creative to turn his hand drawn design into a format that would be suitable for use on the official website and on banners and hoardings in and around Staveley.

Lynne Dawson from Q2 Creative said: “It was great to work with Alex in developing his idea and explaining the design process and elements that go to make a successful logo. We wish the Staveley Town Deal project every success.”

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The Staveley Town Deal Board has been established to oversee the development and implementation of a long-term town investment plan for the Staveley area.

It is made up of elected members and senior officers from Chesterfield Borough Council, Staveley Town Council and Derbyshire County Council, both local members of parliament, representatives from local charitable organisations, Derbyshire Police, education leaders and representatives of the local business community.

Councillor Tricia Gilby, leader of Chesterfield Borough Council, added: “The Staveley Town Deal will create real improvements that will benefit local people for many years to come.

It’s vital that the Town Deal engages young people because it is about ensuring that Staveley is a thriving town with great opportunities where young people can build their future.

“Well done to Alex for his excellent design, and thanks to all the young people who took part.”