Owner of luxury Derbyshire glamping site is celebrating after rise in bookings following appearance on Channel 4’s Four in a Bed

Jane Deville, 53, launched Oh Deer, Yes Deer and No Deer, near Ashbourne, in 2022.

The trio of luxury pods offer holidaymakers a peaceful rural escape surrounded by Jane’s very own herd of deer.

Filmed in October 2024 and aired in late 2025, the properties went on to win the Best Value of Money accolade on the popular Channel 4 TV show, with Jane reporting a noticeable increase in interest and bookings since.

As well as success on the small screen, Jane’s properties have also been recognised through Sykes Holiday Cottages’ Gems Awards, with Oh Deer winning gold in the Best for Sustainability category, alongside bronze awards for Yes Deer and No Deer in the Best for Walking and Best in Peak District categories, respectively.

Across the site, Jane has prioritised environmentally responsible practices that minimise the business’ carbon footprint while protecting the surrounding countryside.

Over the last 12 months, the three properties have welcomed 146 bookings via Sykes Holiday Cottages, accounting for around 300 very happy holidaymakers.

Looking ahead, Jane has planning permission for two additional pods, including an accessible pod, while she and her husband are also converting an agricultural shed into a dwelling, allowing them to live on site for the first time.

Jane said: “Taking part in Four in a Bed was a big decision for us, but winning Best Value for Money and seeing the response since the programme aired has been incredibly rewarding. The increase in interest and bookings really showed us how much people connect with what we offer – from the setting, to the deer right outside the pods, to the standards and care we put into every stay. We’re proud of what we’ve built and excited to keep improving the experience for our guests.”

James Shaw, Chief Commercial Officer at Sykes Holiday Cottages, added: “Oh Deer, Yes Deer and No Deer are a fantastic example of how a unique concept, combined with excellent guest service, can drive strong demand. Jane’s flexible approach to short stays, ongoing investment in the pods and focus on creating a memorable experience have all contributed to the business’s success, and the exposure from Four in a Bed has only strengthened its appeal to holidaymakers.”