Hartington Creamery selected for National Grid advertising campaign
A small farm and creamery in the Peak District was chosen to feature in a national campaign to build awareness of the National Grid upgrade.
Hartington Creamery was selected to showcase the connection between sustainable infrastructure and local businesses.
The scale of the production was a far cry from the usual peaceful morning routine at the creamery.
A convoy of production vehicles and a professional crew of 30 transformed the small farm into a bustling film set for the day.
Despite the Hollywood-style takeover, the Creamery team chose not to take a fee for their participation.
Robert Gosling, MD and owner of Hartington Creamery, said “We saw this as a golden opportunity We welcomed the incredible publicity this brings to our artisan craft. Having our small Derbyshire Dales business featured on national television and across social media is a boost you simply can’t buy.”
Hartington Creamery is a specialist producer of handmade artisan cheeses, carrying on a long-standing tradition of cheese-making in the region since its founding in 1870.
The National Grid campaign focuses on the essential role of the grid in supporting diverse UK industries, from heavy manufacturing to small-scale agriculture.
The National Grid Upgrade, also known as the Great Grid Upgrade, is a significant initiative aimed at modernizing and expanding the UK's electricity infrastructure.
The advert filmed at Hartington highlights how reliable infrastructure supports the specialised equipment—from temperature-controlled ageing rooms to precision stirring vats—required to maintain the Creamery’s world-class standards.
National Grid representatives were equally impressed by the setting and a spokesperson said: “Hartington Creamery is a perfect example of the passionate, local businesses that keep the UK’s economy and heritage thriving.
“We wanted to tell a story about how power connects us all, and there’s no better way to do that than through the lens of a dedicated, community-focused producer.”
As the adverts roll out across major TV networks and digital platforms, Hartington Creamery is preparing for a surge in interest from cheese lovers nationwide.
The partnership serves as a testament to the quality of Derbyshire produce and the power of local stories on a national stage.
For more information about Hartington Creamery and their range of artisan cheeses,
visit hartingtoncreamery.co.uk or find them on social media searching for Hartington Creamery.