Christmas appeal launched to help vulnerable children in South Yorkshire & North Derbyshire
The largest Christmas gift appeal in the UK, ‘Mission Christmas’ is back – and they need you!
Cash for Kids, the official charity of Hits Radio South Yorkshire have kickstarted their annual appeal to listeners and locals to buy an extra gift and help thousands of disadvantaged children in the region
In 2024 Mission Christmas collected £14.8 million in gifts and cash donations, which were used to make sure that 289,596 children and young people had presents to open on Christmas Day.
Locally, this meant that 18,050 children in South Yorkshire & North Derbyshire were able to open a gift on the big day.
Once again as the cost of living continues to hit families across the UK, the charity is anticipating a huge level of demand for their support. This year across South Yorkshire & North Derbyshire applications on behalf of 17,544 children have already been received.
Lisa Sullivan, Charity Manager says : “Every child should feel the excitement of waking up to presents on Christmas morning and that’s why every year Mission Christmas is so important to us.
"Our community have always been so incredibly generous so, if you can, please just buy one extra gift this year and we’ll make sure it goes to a child who truly deserves it.”
Supporters can take their gifts to a number of drop-off points near them, including local B&M and Wickes stores. Simply head to www.hitsradio.co.uk/mission from 17th November and enter your postcode to find the drop-off point closest to you.
Supporters can also buy a gift online which will be delivered directly to the purchaser’s nearest Mission HQ for no delivery fee.
Just head to https://www.cashforkidsgive.co.uk/donate/mission-christmas-2025-gift-list-south-yorkshire-derbyshire/ to browse the gift list.
Alternatively, you can text CHILD to 70910 to donate £10 and the Cash for Kids team will buy a gift on your behalf.
Cash for Kids works with thousands of grass-root organisations across the UK who support disadvantaged children (0 – 18 years). Throughout the Mission Christmas campaign, these organisations along with social workers, head teachers and the emergency services nominate families in crisis to be supported by the appeal.
For further details, including information on how to get involved or make a donation, please visit hitsradio.co.uk/mission