Chesterfield equestrian clothing brand to raise money for Gracie Spinks campaign with collection in her memory
A Chesterfield-based equestrian clothing brand is launching a new Gracie Spinks collection to raise money for a campaign set up in the wake of her death.
Bespoke Equine England will launch the limited collection this autumn, with a portion of the proceeds going to the 23-year-old’s family in support of the campaign against violence and stalking in her name.
The collection, which features items such as jodphurs and a long sleeve base layer, has been designed in Gracie’s favourite colours by brand directors Oliver Birks and Daisy Wilson.
They have worked alongside Gracie’s family ahead of the launch and says they are in full support of ‘The Gracie Spinks Collection’ – with many even offering to model the clothes in the upcoming promotional campaign.
Oliver, who runs Bespoke Equine England with his partner Daisy, said: “Gracie’s family live around the corner from us and we felt we needed to do something because Gracie was a passionate equestrian and loved what she did.
"We love what we do and knew what had to try and help. There was a lot of talk at the time about trying to raise money and we thought what better way than to do something as a tribute to Gracie, in her favourite colours.
"She had an obsession with mermaids too, so as part of the design in the ‘The Gracie Spinks Collection’ logo there’s a little mermaid fin on one of the letters.
"Everything has been done with Gracie in mind and we wrote to Alison, her mum, directly outlining what we wanted to do; keep the family involved along every step of the way, to raise some money, and make a change.
"Several months later we’ve become very close with the family. They know the ins and outs of what we’re doing and we’ve had hour long conversations together trying to get the signatures up for the Gracie’s Law campaign.
"It very quickly went from raising money for Gracie’s family, her horse Paddy, and all the rest of it, to actually campaigning to stop violence and stalking against both women and men.”
Oliver and Daisy incorporated Bespoke Equine England in April and are aiming to launch only four limited-edition collections per year, The Gracie Spinks Collection being their first.
It will be available for pre-order later this month and the pair are currently accepting applications for models to showcase the items for the upcoming launch.
"It’s been a huge undertaking for Daisy and I,” Oliver added.
"We’ve had sleepless nights over this because everything that we want to do for this cause solely depends on this being successful, not for us as a business because that’s not what we’re doing this for, but to help get this campaign to where we want it to be.
"The family have been behind it in such a supportive way despite everything. They are hugely behind what we’re doing as a company, we've spent hours at their house chatting together... it’s incredible how strong they are as a family and it’s been amazing to see the community – albeit it a small one as Chesterfield is – come together in such a way.”