Dales businesses help aspiring young model into fashion

Dales businesses have pulled together this week to give an aspiring model a break in the fashion industry.

By The Newsroom
Tuesday, 11th June 2013, 4:59 pm
Aspiring model Emma Davison
Aspiring model Emma Davison

Vintage clothing store Bella Figura, of Smedley Street, Matlock, provided dresses for 14-year-old Emma Davison and opened the store up for a fashion shoot on Saturday, June 8.

Darley Dale hairdressers Emma Kate did the Youlgrave model’s hair and the Matlock Mercury took the photographs.

Sheffield make-up artist Samual Degnan, who works for Estelle Lauder, also made an appearance at the shoot to give the teenager an added touch of glamour.

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Emma, who is already signed up to a Assets casting agency, said: “The dresses from Bella Figura are absolutely amazing and the whole shoot was so much fun.

“At the moment I’m trying to get as much experience as possible and build a portfolio of my work.”

When Emma turns 15 – the age required to be a professional model – she plans to move to London and work full-time on her modelling career.

“I have always wanted to be a model ever since I was a little girl and I’m so grateful for these businesses helping me along the way,” said Emma.

Teresa Whittaker, who owns Bella Figura with her sister Suzanne Whittaker, said that the shop was happy to help Emma make her “first foray” into the modelling business.

She said: “She looked absolutely beautiful in the dresses and the shoot was a lot of fun for all involved.

“In the store we have genuine vintage clothing – from the 40’s right up to the 80’s – as well as new clothes in the vintage style and we are keen to do shoots and catwalk stuff.”

Is your business helping young talent get a start in life? Contact [email protected]