Bath & Body Works opens first store in East Midlands attracting hundreds of shoppers to Derbion in Derby
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International body care and fragrance retailer Bath & Body Works has opened its first store in the East Midlands, with shoppers queueing from 7.15am to greet the new arrival.
Hundreds of customers poured through the door of the new outlet at Derbion in Derby over the opening weekend. The first 50 shoppers at Bath & Body Works received an exclusive goody bag and free Pocket Bac hand sanitisers were given away with purchases at the retailer’s interactive claw machine, located outside its new entrance on Level 2 opposite Zara.
Across the opening weekend, fans were also able to enjoy exclusive discounts and deals in the new 1,000 sq. ft store, including three for £18 on Soaps and 3 for £21 on Wallflower Bulbs, and so much more.
Beth McDonald, managing director of Derbion, said: “After much anticipation, it was fantastic to see shoppers of all ages enjoying the opening celebrations at Bath & Body Works this weekend.
“Being selected as the first East Midlands location for the brand is a huge milestone, and one worth celebrating, so if you didn’t make it down this weekend, we look forward to welcoming even more shoppers to enjoy this and all Derbion has to offer very soon.”
Derbion is the East Midlands’ premier retail and leisure destination, offering a full family day out.
The centre has an attractive line-up of famous brands with more than 200 household names, including Next, Zara, Mango, H&M, M&S, Pandora, Hugo Boss and JD, with new additions in the last 12 months including Victoria’s Secret, Seasalt and Crew Clothing. Derbion is also home to a 127,000 sq. ft department store for Frasers, Sports Direct, USC and GAME.
Home to Flo Skatepark and 10 indoor padel courts at Social Sports Society, alongside leisure attractions including Showcase Cinema de Lux, Paradise Island Adventure Golf, Hollywood Bowl and the 640-seat Derby Theatre, Derbion is one of the UK’s most extensive and distinctive retail and leisure destinations. Plus, the venue’s Food Terrace offers a wide variety of grab and go options for visitors to choose from, with seven further standalone restaurants and many more cafes and eateries throughout the centre.
The scheme is supported by an integrated, secure car park facility, offering 2,700 spaces in the heart of Derby city centre.
Find out more at https://www.derbion.com.