Celebrations least favourite chocolate named - and it’s surprisingly not the Bounty
The debate of the worst chocolate in Celebrations has gone on for years 🍬
- Bounty has been regarded as the worst chocolate for many years
- The Celebrations debate even featured on Gavin and Stacey in 2008
- New research shows that a surprising chocolate is the least favourite
It’s Christmas Day and as per tradition in most households, the box of Celebrations are being passed around and the whole family is debating which one is the worst.
The debate of which chocolate included in the box should be axed has gone on for years, and was even featured in the 2008 Christmas special of BBC’s Gavin and Stacey.
As the characters receive a singular Celebrations chocolate from Nessa and Dave as their Christmas present, they each take turns to reveal which one they got, with Gwen disappointedly saying: “Bounty”, as she unboxes hers.


Many have decided that Bounty is the absolutely worst inclusion, with the likes of Galaxy and Malteaser being highly regarded as favourites.
However, over the years many people have defended Bounty’s place in the box, and actually claimed it as their favourite.
Now, it has been revealed that Bounty is not the least favourite anymore, and another classic chocolate has taken the last spot.
Online British Goods Supermarket Britsuperstore has analysed over 5 million search results to determine which chocolates the public think deserve to be in the box and which don’t.
The study found that the Milky Way is the least popular chocolate in a box of celebrations, with only 5,649 searches for it over the past five Christmases.
However, the Malteaser is still highly regarded as the nation’s favourite, with 95,697 searches. The research shows that Snickers and Galaxy are also still beloved by the public.
Director of Britsuperstore, Richard Price said:“Maltesers topping the list is no surprise – it’s the crowd-pleaser everyone hopes to grab first.
“But the fact that Milky Way continues to sit at the bottom shows that it’s far from the public villain people assume Bounty to be. Despite the controversy, our data suggests Bounty still has a loyal Christmas following!”
To find out more about Celebrations chocolate rankings, you can read our story here.
