Promotion and recruitment strengthens agency team

The South Normanton-based consultancy, which provides web, digital, creative and video solutions to help its clients achieve growth, is enjoying a successful 2024, having secured a number of new business wins.

Now it has moved to underpin the expert marketing support it provides to customers by promoting Georgia Weston to senior account manager and adding Laura Tiltina and Emma Tatman to its team.

Georgia joined Purpose in 2022 as an account executive, with a Masters in brand management and experience of working for an in-house marketing team within the manufacturing sector.

She made an instant impact, forging strong relationships with clients and delivering impactful campaigns, and achieved promotion to account manager in less than a year.

Now, having helped drive six-figure new business growth for Purpose, Georgia has been appointed senior account manager – a role in which she will take more strategic oversight of key projects.

Account director Matt Bonser said Georgia’s success was another demonstration of Purpose Media’s commitment to encouraging talent.

“It was clear from day one that Georgia was a great fit with our company culture and, along with outstanding marketing ability, she showed entrepreneurship and a real dedication to helping clients achieve their objectives,” he said.

“Through peer support and participation in a formal development programme, we have been able to help her add to her skills and are delighted that she is now able to take this exciting next step in her career here at Purpose.”

Georgia believes that her previous industry experience has helped her develop empathy for client needs and that Purpose Media’s approach ensures these always remain fully in focus.

“We are a strategic partner who looks holistically at a customer’s business objectives and considers how these can best be enabled through its marketing activity,” she said.

“We’re transparent in the way we operate and ensure that the success we achieve can be clearly demonstrated. Our clients really value that.”

The account management team has been boosted with the arrival of Emma Tatman, as an account manager, and Laura Tiltina, as an account executive.

Emma is a marketing graduate who has worked in both industry and agency environments prior to joining Purpose, and has experience in online and offline marketing, organising seasonal campaigns, events and product launches and managing third-party agency relationships.

Laura, a graphic design graduate, arrives on a Level 4 Chartered Institute of Marketing-accredited apprenticeship, covering multi-channel marketing.

“Both will bring talent and enthusiasm to the team and will support our efforts to seek exciting and innovative ways to help our clients grow,” said Matt.