'Only come if necessary' says Poundland as it opens store near Chesterfield amid lockdown

Bosses at a new discount store opening tomorrow near Chesterfield say customers should only attend if they need essential items because of the coronavirus lockdown.
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Poundland says it ‘will quietly open its latest store’ on Bridge street in Clay Cross at 9am on Saturday, March 28.

The chain’s retail director, Austin Cooke, said: “While we’re proud to be opening in Clay Cross and look forward to providing our new customers with the food and other essentials they need, these are not normal times.

A Poundland store is to open in Clay Cross.A Poundland store is to open in Clay Cross.
A Poundland store is to open in Clay Cross.
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“Customers should only come to us if they need essentials. If they do, we’re ready to serve them and our colleagues are ready to play their part in serving the local community in Clay Cross, during the weeks and months ahead and in the years to come.”

Around 70 per cent of the items Poundland sells are classed as essential by the Government.

The company says it is following social distancing rules and is enforcing strict hygiene standards to protect staff and customers.

The new Clay Cross store will have a marshal to advise customers on social distancing and floor markers to help them keep their distance.

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The store will sell a range of products including groceries such as cereals, soups, tinned meat and fish, pasta and rice, and toiletries such as hand wash and soap.

A spokesperson for Poundland said: “Thanks to its simple pricing policy, items are on sale from 50p to £5 and three quarters of products will, of course, be at Poundland’s famous £1 price point.”