Mike Ashley’s Frasers Group announces purchase of Derbyshire’s East Midlands Designer Outlet
Sports Direct mogul Mike Ashley has announced a major business acquisition in Derbyshire – with his Frasers Group company purchasing the East Midlands Designer Outlet.
Frasers Group has announced today (Wednesday, April 29) that it has acquired the East Midlands Designer Outlet at South Normanton – located at Junction 28 of the M1.
The company, owned by Mike Ashley, will take over the running of the East Midlands Designer Outlet from the McArthurGlen Group. The outlet currently offers over 65 designer brands and has an annual footfall of 3.5 million visitors.
Frasers Group have also acquired the York Designer Outlet, located just outside York city centre. These are the latest additions to the company’s portfolio – which includes Sports Direct, Flannels, USC, GAME and Jack Wills.


Michael Murray, chief executive officer at Frasers Group, said: “These strategic acquisitions reinforce our vision, leveraging strong partnerships with leading global brands to unlock mutual value – supporting their outlet strategies while driving growth.
“Today, we own over one-fifth of the UK outlet market and have a clear ambition to grow our share further.”