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A first-time dad living has set up a new venture to give young families’ special lasting memories this Christmas.

Ben Haye, a former salesman, has set up a new business after spotting a way for parents to start the Christmas countdown earlier, and add a little “extra sparkle”.

The idea behind the 34-year-old’s new venture, Santa’s Magical Christmas Box, first began coming into focus after he and his wife, Molly, fell pregnant with their now 11-week-old daughter, Adalynne.

While on holiday, Ben thought up a way for parents to create lasting memories of Christmas with their young children through a themed-box of festive props.

Ben Haye wants to make Christmas more special for families after becoming a father to 11-week-old Adalynne.

Ben said: “I wanted to create something I could do with my daughter when she was growing up.

“It's always quite a magical time, Christmas. It's special in how it brings families and friends together. It's just a shame we have to wait for one day a year for it.

“This way, people are looking to start the build up to Christmas in the first week of December by dropping off items of Santa Claus’s for the children to find.

“The concept behind it is to capture your child’s reaction on video, and then when they get to ages 16-18, you’ve that special video there to look back on.”

Santa's Magical Christmas Box is packed with nine fun items for parents to place around the house in the run-up to Christmas.

Ben is no stranger to owning a business after setting up Natural Doggy Treats in 2021.

Ben has lived in Bolsover all his life but recently moved to Mansfield Woodhouse.

His business is based at Bolsover Business Park and is already off to a strong start with 500 sales since its launch two weeks ago.

The boxes come packed with nine items and instructions on how parents can place them around the house.

It includes items Santa and his reindeers accidentally misplaced while visiting the family home to check if the children should still be on the ‘nice list’, such as Rudolf’s name tag, Santa’s sleigh driving licence and a button.

Families can also enjoy scattering reindeer food outside the front of the house on Christmas Eve, and writing a letter to Santa to hang on the tree.

Each box is individually packed thanks to Ben’s three team members – mum Hazel Haye, friend Jonney Rushby, and 14-year-old Tula Winnard-Skelton.

Ben is also looking into launching a similar themed-box for Easter.

Santa’s Magical Christmas Box is currently available for purchase from santasmagicalchristmasbox.com and on Amazon.

Derbyshire dad launches business to bring more joy to the Christmas countdown