New shop to open in Chesterfield town centre

Precious Memories is promising its customers will enjoy ‘the most glamourous experience, whatever the occasion’ when the shop is launched at Vicar Lane Shopping Centre on Monday, June 15.

A spokesperson for Vicar Lane said the shop would be ‘a pristine, glamorous boutique, specialising in making women feel beautiful, empowered and like the queens they are’.

MORE: Full list of shops that will reopen in June - from John Lewis to Boots and Primark

“The beautifully designed interior of Precious Memories allows customers to peruse through the exclusive designer dresses at ease and their luxurious, private viewing area adds a VIP element to the experience,” she added.

Precious Memories is also set to host a series of networking events for brides and professionals in the wedding industry to connect.

Bringing together local make-up artists, hair stylists and photographers and others in one location, brides-to-be will be able to trial and sample a selection of products and services in one venue.

Shaun Brown, centre manager at Vicar Lane, said: “We’re incredibly excited to be welcoming Anne-Marie and ‘Precious Memories’ to Vicar Lane.

“It is an incredibly exciting business model with lots of truly original elements that we are sure our customers will benefit from and most importantly – enjoy!”

Almost 20 shops are set to reopen at Vicar Lane on Monday, June 15, with new social distancing measures in place, as UK high streets look to recover from the coronavirus lockdown.