Garden centre helping Chesterfield get into the Christmas spirit early this weekend

Usually the held on the second Saturday in December, Dobbies’ ‘bring your Christmas tree home daay’ marks the most popular time for people buying their real Christmas trees.

But according to new research commissioned by Censuswide on behalf of Dobbies, almost a quarter of Brits plan on putting their Christmas tree up early, with 40 per cent intending to put their tree up two or three weeks earlier than usual, and a quarter planning on doing so a week earlier than usual.

Notably, young adults are the keenest to up the Christmas spirit levels with more than two in five of those aged 16 to 24 planning on putting their tree up early.

Dobbies has streamlined its Christmas tree varieties this year focusing on the Nordmann Fir which is grown in sustainable Scottish woodlands and holds its needles well with a natural, open look making it easy to decorate.

Pot-grown trees, which can be planted in the garden post-Christmas, are already proving popular this year as consumers look for environmentally-friendly options.

The garden centre is also expecting high demand of its value range including the four-foot Nordmann Fir tree which, taps into the trend of having Christmas trees in a variety of rooms in the house, especially children’s bedrooms.

Marcus Eyles, horticultural director for Dobbies, said: “Buying a Christmas tree is a festive tradition and we work year-round to make sure we’ve got the best selection.

“We know Derbyshire customers are keen to get Christmas started early this year and because of that we’ve brought forward our official ‘bring your Christmas tree home day’ by a week to make sure everyone can get the tree they want and make the most of the festive season.”

Customers can also pre-order their Christmas tree for home delivery by visiting Dobbies’ website here.

Marcus features on the latest edition of the Dobbies gardening podcast, giving advice on selecting a real Christmas tree, how to transport it and the optimum position in the home.

The Dobbies podcast is available to listen to and download now via iTunes and Spotify or here.