A Chesterfield rugby club is basking in the glow of TV exposure as part of the 2015 Rugby World Cup.
The inspirational achievements of Chesterfield Panthers Rugby Football Club is to be seen by millions of viewers during the advert break between the Rugby World Cup Opening Ceremony and the England versus Fiji match on ITV tonight (Friday, September 18).
A group of young players and their coach from the club feature in a new advert to highlight the impact of National Lottery funding to good causes.
The short film will also be shown during a number of key Rugby World Cup games aired on ITV and before popular primetime programmes throughout September as part of a new National Lottery ’thank you’ campaign.
Chesterfield Panthers RFC has been at the heart of the local community since its foundation in 1919, when it sought to bring fun and togetherness to a county devastated by the First World War.
True to its roots, 16 teams now cater for players of all ages and abilities.
Ambitious on and off the playing field, the club recently moved to a bigger and better ground.
National Lottery funding provided for match-quality funding to a full-size rugby pitch and lighting for a multi-use games area and grass training field.
The new facilities are premier-standard and are also enjoyed by a host of other community sports and activities.
Fred Pell of Chesterfield Panthers said: “This is a once in a lifetime chance to share our story with so many people, particularly when world cup fever will be gripping the nation.
“We believe passionately in the difference a thriving rugby club can make to people’s health, friendships and sense of community.
“Thanks to National Lottery investment in our playing fields, lighting and training, we can do even more for local people and team sport in our area.”
Jackie O’Sullivan from The National Lottery said: “Every week National Lottery players raise £34 million for charities and projects across the UK.
“These films are a great way of highlighting the hard work and dedication of staff and volunteers at Lottery-funded projects like the Chesterfield Panthers, that make such a difference to people’s lives.”
The ITV advertising campaign celebrates the role of National Lottery players in supporting over 450,000 projects across the UK.
Since 1994 National Lottery players have raised more than £33 billion for arts, education, environment, health, heritage, sport and voluntary projects across the UK.
See the difference it’s making near you at www.lotterygoodcauses.org.uk, @lottogoodcauses on Twitter and Lottery Good Causes on Facebook.