X-Factor contestant and Chesterfield singer Chelsea Redfern and pupils from a Bakewell school are helping the Peak District hit the high notes in a new film showcasing the special magic of holidaying in the area.
Chelsea, 17, and young musicians from Lady Manners School have teamed up with official tourist board Visit Peak District & Derbyshire to create inspirational footage that will be used to lure visitors from all over the world throughout 2012 and beyond.
The X Factor singer – who made boot camp and reached the top 16 in the girls’ category of the 2011 ITV show – sings vocals on the song ‘Get Here’, a 1990s hit for Oleta Adams.
This will be used as a soundtrack for the tourist board’s two-minute film to boost the Peak District’s image as a world-class destination.
Musicians accompanying Chelsea in the film – issued under licensed agreement with Warner Brothers Music Inc – include pupils from Lady Manners School on strings, piano and bass guitar.
Songwriter Brenda Russell and Warner Brothers Music have given Visit Peak District & Derbyshire permission to use the song as part of a musical and visual magnet to attract more international tourists.
And the stunning result was premiered to an invited audience in the Theatre at Chatsworth on Wednesday December 14 before going viral as part of the tourist board’s promotional work with VisitEngland and VisitBritain.
It also features on the online visitbritain.tv in more than a 100 countries as well as on the tourist board’s own website www.visitpeakdistrict.com, www.get-here.tv, YouTube and other websites promoting visits to the area.
“The words of Get Here are a perfect fit with the fabulous film footage we have shot to spread the message about the superb variety of scenery, fantastic range of activities and attractions and matchless history and heritage the Peak District has to offer,” said David Thornton, head of marketing and deputy chief executive at Visit Peak District & Derbyshire.
“The original idea came from Lady Manners School pupil Darcy Rae, whose mum Lindsay works with us here at the tourist board.
“We’re delighted that teachers and pupils at the school and Chelsea agreed to get involved, and that Brenda Russell and Warner Brothers Music have given their blessing to this imaginative project, which will give us huge scope to broadcast the beauty of the area and the benefits of holidaying here across the world.
“Both the words and images perfectly encapsulate the simple, but effective message we will be trying to convey to prospective visitors during 2012 and beyond as part of our ongoing marketing work with the national tourist boards to reach as wide an audience as possible.”
Joss Croft, head of marketing at VisitBritain, added: “The romance and splendour of the Peak District has already been captured in blockbusters like Jane Eyre and The Duchess.
“To now have a dedicated film that brings together all the wonderful experiences that overseas visitors can have in the area is a great way to spread the word about one of the UK’s most beautiful regions, and an ideal way to encourage more people to come and enjoy the fantastic range of things to see and do.”
Chelsea said: “I feel so privileged to be involved in this project as I am very proud to be from such a beautiful part of the world.
“It means so much to have been asked to sing this well-known track for the film, and I hope I have done it justice.”
Sharon Sansom, deputy headteacher at Lady Manners School, added: “At Lady Manners School, we really value being part of our community and we were very pleased to be asked to take part.
“Students thoroughly enjoyed making the recording, which was a fitting activity at the end of our first year as a specialist school for music.”