Sweet shoe of success

Pictured is the giant Bassett's Liquorice All Sorts shoe which is on display at the McArthurGlen East Midlands Outlet at South Normanton.
Pictured is the giant Bassett's Liquorice All Sorts shoe which is on display at the McArthurGlen East Midlands Outlet at South Normanton.

A WELL-HEALED retail outlet is celebrating a bumper first quarter for spring and summer accessory sales with a two metre high shoe made of sweets.

The McArthurGlen East Midlands Designer Outlet, on Mansfield Road, South Normanton, joined forces with Bassett’s confectionery to create the giant ladies’ shoe out of 22,000 Liquorice All Sorts and put it on display for customers.

Donna Goodwin, McArthurGlen’s East Midlands Designer Outlet marketing manager, said: “We’ve seen a 9per cent increase in accessory sales compared to the first quarter last year with handbags and jewellery up an average of 8per cent and shoes up a huge 10per cent as shoppers prepare their spring wardrobes.

“To celebrate this boom in accessory sales, we joined up with much loved brand Bassett’s in order to create the outlets most desirable accessory - a giant sweet shoe, which can fit over 250 pairs of shoes inside it.

“This is the same number of shoes sold at McArthurGlen’s East Midlands Designer Outlet every week during the first quarter of 2012.”

Bassett’s sweet maker, based in Sheffield, and a McArthurGlen East Midlands Designer Outlet style consultant put the finishing touches on the UK’s tallest, most desirable accessory on April 16.

The giant sweet shoe took over 160 hours to make, weighs over 125kg and needed 22,000 Bassett’s Liquorice Allsorts with 1,700 pieces of black liquorice to create the UK’s highest liquorice heel at 39inches.

Michelle Fitton, manufacturing manager at Kraft Foods, in Sheffield, which owns the Bassett’s brand, said: “It’s been fantastic to team up with McArthurGlen’s East Midlands Designer Outlet.

“This sweet shoe project encapsulates the fun filled moments that Bassett’s are all about.”

The outlet felt the large project was fitting because it currently boasts over 70 fashion and high street brands including top shoe retailer LK Bennett, Fiorelli and Phase Eight.

The giant shoe will be situated outside LK Bennett in the designer outlet until May 10.