Shock poster spells out devastating effects of drink-driving

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A hard-hitting image of a serious car crash is being displayed across north Derbyshire as part of a campaign to stop people drink-driving this Christmas.

The giant image of a cracked, blood-covered windscreen will be used on the side of a mobile advertising van that will be driven around towns and villages in Bolsover, North East Derbyshire and Amber Valley.

The campaign is being run by Derbyshire police and the Community Safety Partnerships in Bolsover, North East Derbyshire and Amber Valley to prevent people getting behind the wheel after a festive tipple.

The van will be used in high footfall areas and local police officers and PCSOs will talk to members of the public about the dangers and consequences of drink-driving at the locations the Advan visits.

The van will be in Amber Valley on Saturday, December 8 and will visit towns and villages throughout the day. It will be on Ripley Market Place from 11am to 1pm with officers from the local Safer Neighbourhood policing team on hand to offer advice.

On Friday, December 14 the public of North East Derbyshire will see the van at Tesco, Clay Cross from 10.30-11.30am; the Civic Centre, Dronfield from 12.15-1pm; outside Eckington Swimming Pool from 1.15-2pm and Killamarsh Leisure Centre from 2.15-2.45pm.

It will be in Bolsover district on Saturday, December 15 visiting Shirebrook Market Place from 9am to 12.30pm and Tesco, Clowne from 1pm to 3pm. It will then tour around villages including Whitwell, Barlborough, Creswell and Bolsover Town.

There will also be an event in Chesterfield town centre on Saturday, December 15 to highlight the campaign to Christmas shoppers who may be preparing for a Christmas night out.

PC James Shirley, who set up the campaign, said: “We want as many people as possible to see the image and be shocked by it.

“Drink-driving can have serious consequences, not only for the driver, but for other innocent road users who could be injured or worse by someone getting behind the wheel when they are unfit to do so.”

Chairs of Bolsover, North East Derbyshire and Amber Valley Community Safety Partnerships Cllr Brian Murray-Carr, Cllr Lillian Robinson and Cllr Chris Short added: “We hope the Advan will make people stop and think. The message is simple – drinking and driving costs lives so if you are drinking this Christmas don’t drive.”

Anyone with information about a drink-driver should contact police on the non-emergency number 101 or Crimestoppers anonymously on 0800 555 111.