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As February brings Valentine’s Day, thoughts of love and connection are in the air, writes Nick Archer from Rural Action Derbyshire.

Unfortunately, it’s also a time when fraudsters ramp up romance scams, preying on people seeking companionship.

These scams can have devastating emotional and financial consequences, but understanding how they work can help you avoid falling victim.

Romance scams involve fraudsters creating fake profiles on dating apps, social media, or websites. They build emotional connections with their targets, often sharing convincing stories and stolen photos. Once trust is established, scammers fabricate urgent financial needs—such as medical emergencies or travel expenses – and ask their victims for money.

Guest columnist Nick Archer from Rural Action Derbyshire.

To protect yourself, trust your instincts if something feels off. Romance scammers often portray themselves as exceptionally attractive, successful, or exotic to lure victims, and they may express love or strong emotions unusually quickly.

They are also likely to avoid face-to-face meetings, offering excuses to sidestep video calls or in-person interactions. A sudden plea for financial help, typically accompanied by a heartfelt backstory, is a significant warning sign.

If you encounter such a situation, avoid sending money, verify the individual’s identity through reverse image searches or detailed questioning, and report any suspicious activity to Action Fraud at 0300 123 2040.

Rural Action Derbyshire (RAD) is committed to combating scams through its Communities Against Scams initiative, funded by the Derbyshire Police and Crime Commissioner.

“Romance scams involve fraudsters creating fake profiles on dating apps, social media, or websites. They build emotional connections with their targets, often sharing convincing stories and stolen photos”, says Rural Action Derbyshire’s Nick Archer.

This scheme works closely with local organisations to educate residents about fraud, from romance scams to doorstep fraud.

By raising awareness and encouraging people to report scams, RAD is helping to build a safer Derbyshire for everyone.

Remember, fewer than one in seven scams are reported, which makes it even more critical to take action if you suspect fraudulent activity. Speak up to protect yourself and others.

Together, we can reduce the impact of scams and safeguard our communities.

Visit RAD’s website to learn more about staying safe.

Column: Together we can reduce impact of scams and safeguard our communities