New business guide for firms

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A DERBYSHIRE-BASED training consultancy has launched a new free business guide packed with expert tips on how firms can transform one-off clients into repeat loyal customers.

Marylou Booth from the Training Works is offering her new booklet “How to increase your profits by giving excellent customer care - seven steps you can take this week” to local companies in both download or paperback formats.

Earlier this year, Marylou relocated her business – which has worked with firms such as Pirelli and Sellafield – to Wirksworth, near Matlock.

She is now offering the free guide as an introduction to her company and for the help it can give to businesses which want to win new customers, retain their existing clients and increase their profits.

The guide includes all the most crucial things Marylou has learnt from the 20 years she’s spent helping a wide variety of organisations perform at a higher level.

It includes: Understanding the lifetime value of each customer; Why great customer care leads to tangible business benefits; How to handle complaints in order to turn unhappy clients into delighted ones; How to make phone conversations much more productive; The right way to take messages; How to write friendly but professional emails that get answered; Making customer care part of your company culture at all levels.

The Training Works specialises in helping businesses of all sizes become more profitable and to retain customers by providing tailored staff and management training with an emphasis on improved communication in a wide range of areas.

Courses are run by request in Derby, Nottingham, Chesterfield, Mansfield and surrounding areas.

The workshops cover a host of customer service issues including customer care, dealing with difficult people and situations and writing excellent letters and emails along with a comprehensive selection of management training.

Marylou said: “I have more than 25 years of experience in working with firms of all sizes to improve their processes, make them more efficient and ultimately more profitable.

“The recent move from Cumbria down to Derbyshire has given me the opportunity I needed to write the business guide I’ve been thinking about for years.

“Many committed business owners are already aware of the importance of turning one-off clients into loyal, repeat customers who do business on a regular basis, yet still struggle to make this a reality, even if they are offering an excellent product or service.

“My new guide is full of proven, practical advice that has been implemented throughout my career and taught to both staff and managers to great effect. What’s more, it’s all supported by true stories from past clients to show how effective these methods have been for real businesses.”

For more details and to claim your free copy of the business guide visit