Derbyshire health chiefs have backed a new Government campaign aimed at encouraging smokers to kick the habit in October.
The national ‘Stoptober’ campaign is being promoted by local health officials who hope to help 1,000 Derbyshire smokers quit for a month.
Evidence shows if smokers can stub out for 28 days they are five times more likely to stop for good.
Tina Jones, tobacco control programme manager at Derbyshire Community Health Services NHS Trust, said: “This is a fantastic opportunity to get lots of people to quit smoking.”
Bruce Laurence, acting director of public health at NHS Derbyshire County, added: “We fully support this campaign which will add great collective energy to the efforts of individuals.
“What’s more, if you smoke 20 a day and quit at the beginning of October, you’ll have almost £500 extra to spend on yourself and your family by Christmas.”
On the Derbyshire Times Facebook page, Hayley Jane said: “Why doesn’t the Government give up!
“People will do what they want.”
Ste Duttywood Carey joked: “Roll on ‘Smovember’!”
The ‘Stoptober’ campaign will involve TV and radio advertising, a daily messaging service and roadshows around the country.