Cubs hope to lead UK environmental campaign


EVERY year famous landmarks will be involved with hundreds of businesses, communities and homes across the country in an environmental, energy-saving campaign switch-off to mark World Wildlife Fund’s Earth Hour.

This year Susie Frenzel has put forward Chesterfield’s 1st Inkersall Cubs to lead the UK switch-off from 8.30pm, on March 31, and win a cash fund from WWF’s Official Partner MORE TH>N to add sparkle to their event.

In a bid to lead the UK switch off in style and be crowned WWF’s Champion Community for Earth Hour 2012, Susie would like to hold an entire weekend of activities around the theme of the rainforest and Earth Hour including spending time around a campfire.

If successful in their bid, Chesterfield will lead the UK’s Earth Hour switch-off, paving the way for landmarks like Buckingham Palace, Big Ben and Edinburgh Castle to switch-off and make a stand for the planet.

Susie, of Chesterfield, said: “We really feel that Chesterfield’s 1st Inkersall Cubs should be the Champion Community for Earth Hour 2012 because young people are the future of the planet and it is important we teach them how to protect and continue to look after our precious world.

“By leading the switch-off it will allow the children to feel like they can really make a change towards protecting the planet.

“We really hope that our community gets behind us and vote for us to win. It would be brilliant to lead the way in this global event and create a memorable event for everyone to enjoy.”

Colin Butfield, Head of Campaigns at WWF said: “WWF’s Earth Hour is not only a powerful global message but also an important local one.

“We hope that the Community Champion for 2012 will lead the way in switching off and coming together to put the focus on this brilliant world we all share and how we need to protect it. Every family, school, business and organisation that joins in will be an important part of our global event.”

To put yourself in the running, tell us why you and your community should be the obvious choice to become WWF’s Champion Community for Earth Hour 2012.

As well as leading the UK switch-off you’ll also receive a grant of £1,000 from MORE TH>N to make your event extra special.

Log onto our website and tell us in no more than 300 words how you plan to mark Earth Hour and help bring your entry to life with images and videos. Share your entry on Facebook and get your friends to ‘like’ your event to show our judges just how popular your idea is.

WWF’s Earth Hour is a simple idea that has become a global phenomenon, with hundreds of millions of people turning off their lights to show they want to create a brighter future for the planet. Spanning a record 138 countries in 2011, this year’s Earth Hour is set to be even bigger – and you could kick-off the UK’s celebration.

WWF’s Earth Hour started in 2007 in Sydney, Australia, when 2.2m individuals and more than 2,000 businesses joined in. Last year hundreds of millions of people and landmarks from Big Ben and Buckingham Palace in London to the India Gate in New Delhi and even as far as The Sydney Opera House, took part.