New branding is being introduced to Chesterfield Borough Council, and will be the first image update in 40 years.
The authority hopes the change will improve customer service, generate more income and save on future design costs.
The new visual identity, produced by Chesterfield-based company Crush Design, continues to feature the town’s famous Crooked Spire and is designed to help attract more people to use services that generate income, such as the council’s leisure centres.
Councillor John Burrows, leader of Chesterfield Borough Council, said: “By simplifying the messages we give out and presenting them in a more modern and consistent way people will be able to easily identify what services are run by Chesterfield Borough Council and how to contact us about them.”
The council has approved the use of the new branding from late January.