As the dreaded Christmas credit card bill lands and the purse strings grow ever tighter, charitable giving is often the furthest thing from people’s minds when January rolls around.
But at The Children’s Hospital Charity, we know that even the smallest donation can make a huge difference to the lives of patients - including more than 10,000 each year from Derbyshire - who come for treatment at our hospital.
There have been plenty of high-profile social media campaigns that have led to huge fundraising success for global charities, so we wanted to see if we could make that work on a local level.
Throughout January, we want as many people as possible to share their #poundselfie on Facebook, Twitter or Instagram and text THEO14 £1 to 70070 to donate just £1 to our cause.
Then, nominate as many friends as possible to do the same. It is that simple to make a tangible difference to the lives of our youngsters.
Just £1 can buy glitter so Artfelt art workshop co-ordinators can entertain children on the wards, many who stay for months on end.
It can buy a brick to help the work on the new wing of the hospital as part of the charity’s Make it Better appeal.
Just £5 can buy bereavement books for Rose Cottage to hand out to siblings and family members when patients sadly pass away.
If £1000 people donated just £1, we could furnish a private room with a proper pull-out parent bed so families can stay together at difficult times.
If everyone in Chesterfield gave £1, we could buy life-saving equipment to benefit children from all over the world for years to come.
Whether you have seen first-hand the fantastic work of The Children’s Hospital, or whether you just want to help support one of the busiest children’s hospitals in the UK, then please get involved with our campaign.
When it comes to our children, every £1 really does count.