Christmas campaign reminds party-goers not to “pre-load”

A person drinking a bottle of beer.
A person drinking a bottle of beer.

Derbyshire police are reminding partygoers of the dangers of pre-loading before a night out as part of an ongoing campaign to reduce alcohol-related harm over the festive period.

Teams of police officers, health workers and community safety partnership staff will be speaking to people about the dangers of drinking before a night out and excessive drinking while out in pubs and clubs.

The teams will be in Ripley Market Place on Saturday, December 8; Rykneld Square, Chesterfield on Saturday, December 15 and 22; Ilkeston town centre on December 15; Tesco, Clowne on Tuesday, December 18 and the Westfield Centre, Derby on December 11, 13, 18 and 20.

They will be targeting young adults aged 18 to 25-years-old who may be out shopping for a new Christmas outfit and offering advice on a safe night.

There will also be a prize draw for over 18s to enter which will involve a short quiz about alcohol.

Events have already been held in Swadlincote and Melbourne in south Derbyshire with dozens of young adults spoken to about safe drinking.

The events are being held as part of the countywide ‘Where will your night end?’ campaign.

The campaign is a joint initiative between police, Derbyshire County Council, Derby City Council and community safety partnerships across the county.

It aims to reduce alcohol related harm among Christmas partygoers by reminding them how it could end if they drink too much alcohol – in a police cell, in the emergency room or event before it’s started.

Superintendent Gary Parkin, Derbyshire police’s lead on preventing alcohol harm, said: “Speaking to young people during the day when they may be shopping for a new outfit for a night out is one of the ways we are trying to get our message to them to have fun but be safe.

“Drinking large amounts before going out to pubs and clubs is dangerous. You could end up in a police cell, in the emergency room or you could get left at home as you may be too drunk to go out at all.

“The festive period is a time for people to socialise and enjoy themselves but I want encourage people to be responsible and consider the consequences of drinking excessive amounts of alcohol.”