China link to boost trade

sp90946   Link to China  l to r Malcolm Hall,Ian Morgan,Dr.Kegang Wu
sp90946 Link to China l to r Malcolm Hall,Ian Morgan,Dr.Kegang Wu

BUSINESS gurus are launching a new matchmaking service which aims to help local firms unlock export opportunities in China.

Derbyshire and Nottinghamshire Chamber of Commerce’s Link to China service provides expert information about free or low cost trade opportunities and projects in the country with advice on breaking into the Chinese market.

The national scheme is run by British chambers of commerce with the China Council for the Promotion of International Trade and the DNCC is providing the support service for the East Midlands.

It will help firms identify Chinese suppliers, agents, investors, distributors and trading partners, translate enquiries and provide support in specific areas of the country.

David Hood, Derbyshire chamber’s international trade chief, said: “China is the world’s second largest economy and one of the fastest growing and this service will help firms of all sizes to break into this highly lucrative marketplace.

“Getting more UK-manufactured products into China is of paramount importance if we are to stand any chance of creating the export-led economy that will drive future growth.”

Link to China has links to offices in 15 of China’s biggest cities and provinces including Shanghai, Sichaun and Shaanxi.

The initiative’s launch, last Thursday, July 7, coincided with prime minister David Cameron’s meeting with Chinese premier Wen Jiabao to sign a trade agreement enabling UK firms to exploit business opportunities across China.

Dr Kengang Wu, the national Link to China scheme executive director, said: “It can take a business months or years to find the right partner, distributor, agent, marketing outlet or supplier.

“Link China can introduce firms to prospective partners via the knowledge and expertise of its 15 project offices throughout China.”

It aims to create opportunities in the country’s fast-growing cities in architecture, civil engineering, research and development.

Mr Hood added: “We’re still seeing UK multi-nationals like Rolls Royce winning contracts in China and smaller firms should be looking to service these through supply chain arrangements as well as looking to build and exploit their links with Chinese trading partners through Link to China.”

For more information log onto or email or call 0844 443 2150.