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CHESTERFIELD CHAMPION: ‘The people of the town make it all worthwhile’

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I’m Sharna Nessling, I’m 38 years old and started Babyluv in October 2012 following redundancy

With 16 years’ experience of working in retail, I used this knowledge to start my very own dream business. Babyluv is an independent baby business ran by my mum Sheila and I.

I relocated to Chesterfield seven years ago and live with my partner Damian, our son Billy and step daughters Emily and Evie.
Since opening in Chesterfield, Babyluv has received several awards including ‘highly commended’ in the Derbyshire Times ‘New Business of the Year’ awards in 2013 and the Chesterfield Retail Awards Best Children’s Clothes, Toys and Accessories Retailer of the Year in 2014.

Babyluv is definitely a one stop shop for your new arrival. My mission is simple, to provide quality products and outstanding service at affordable prices.

We believe you need someone who you can trust to advise you on what is right for you. So we provide a range of prices and ensure that we give each and every customer a personal service specific to them.

1. What do you like best about living in Chesterfield and why?

The people in Chesterfield are so friendly and helpful which makes my job so much easier.

Even since I moved here, there has been so much investment in the town and lots more exciting developments to come.

2. What are your favourite ways to spend your free time in Derbyshire?

I love to spend time with my family, whether that’s walking the Five Pits Trail or going into the Peak District where the scenery is so beautiful. Chesterfield has some great parks such as Queen’s Park or Hasland Park.

3. Where is your favourite place to shop locally and why?

I like to browse and shop the Chesterfield market, you get such a wide selection of stalls.

4. What is your favourite hidden gem in Chesterfield and why?

It has to be Lambs inside the Market Hall, I found this gem selling amazing cupcakes and have been hooked ever since.

5. What are the positives about running a business here?

The people make it all worthwhile, the support you get is never ending, whether it is new customers visiting that didn’t know we were in town or be it the council and other traders, everyone seems to look out for each other – a real family feeling.

6. What new development in the area excites you most?

That’s difficult as Chesterfield has so many developments planned. I am looking forward to the regeneration of Chesterfield Waterside and the beautiful canal walks. Also, the outdoor market development is exciting and will continue to give small businesses opportunities.

7. What do you believe Chesterfield needs but doesn’t yet have?

I’d like to see more of an effort to bring people into town – a better selection of retailers in town and free parking days.