Mushy pea firm get Tesco lorry boost

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A mushy pea manufacturer has had an advertising boost after being featured on a new fleet of Tesco lorries.

Ambergate-based Lockwoods, have been included on the lorry design, which features a map of the UK made up of a variety of local products.

Representing Derbyshire on the map, the company – who have been producing mushy peas for the last 50 years – are part of Tesco’s drive to introduce more local produce into their stores.

Anne Thornhill, general manager at Lockwoods Mushy Peas said: “We’re very proud that Tesco support local businesses. With the launch of these newly designed lorries they’re further spreading the word about local produce across the UK.

“We have regular meetings with the Local Sourcing Team to develop plans for the year including promotions and marketing activity, and they make sure we’re involved and well informed about how our products are performing at a local level.

“As a result of this support we’ve been able to really grown our business.”

Lockwoods began selling their peas in 50 Derbyshire Tescos in 2007. Today, their products are available in over 400 stores across the north of England.

Sarah Mackie, head of local sourcing for Tesco said:

“It’s fantastic to see that more people are choosing to buy local food and drink, and we’re proud to offer customers more choice and variety than any other retailer. We hope that our new fleet of lorries, featuring the UK’s food favourites, will encourage even more customers to look out for local products when they’re doing their shopping.”

Caroline Bartrop, local sourcing marketing manager for the North and East of England, added:

“It’s fantastic to be able to work with a local producer like Lockwoods Mushy Peas to be able to help them grow at a rate that suits them so that we can provide customers across England with a great range of quality local products.”