Blood donor campaign is a success


MORE than 9,000 people in the East Midlands arranged to donate blood during the latest NHS National Blood Week campaign.

NHS Blood and Transplant released the figures this month following the June campaign and also revealed more than 1,500 people in the region had registered to donate for the first time.

The organisation had issued an appeal for thousands across England and North Wales to donate after research showed there had been a 20per cent drop in regular, young donors in the last decade.

Holly Mason, NHSBT East Midlands manager, said: “We’ve been overwhelmed by the public’s response and would like to thank all of the first time and regular donors in the East Midlands who made a date to donate to help save and improve lives.

“However, to maintain national blood stocks we need over 250,000 donations and 29,000 new donors every year in the East Midlands alone and there is a lack of regular, young donors.

“We therefore urge the younger generation to make a date to donate and become life savers.”

The campaign secured backing from a number of high profile celebrities including TV presenter Jenny Frost.

She said “I’ve made a date to donate and I am looking forward to becoming a life saver. It’s really important that the younger generation do their bit to help.”

For more information about blood donation or to make an appointment visit or call 0300 123 2323. You can also follow NHSBT at or