Over recent years much has been done to help schoo children prepare for work, particularly with year 10 students having the chance to go on work placements. However all too often, work placements provide children with little real life work experience other than learning how to make the perfect cup of tea.
For Bakewell based Litton Property Group they went one stage further and, instead of calling in a design agency to create a new logo for one of their developments, they decided to see if the local school would like to take up the challenge
Rachel Gaunt, head of art at Lady Manners was approached on behalf of Bakewell based Litton Property Group to invite students to take part in a design competition. Rachel was very happy to put the idea to her colleagues and was delighted that some of her art students would get the chance to work on a real design project.
A detailed design brief was prepared and submitted to year 10 art students, who were given four weeks to work on their concepts.
Once all the entries had been submitted, the judging panel comprising of: Mark Twelves, Litton’s MD; Helen Yates, Litton’s property manager; Jim Harrison, Thornbridge Brewery’s MD; Matt Kay, Born2Move’s MD and Simon Turton, MD of Opera Public Relations, met to review the students’ designs.
It was immediately obvious that the standard of the students’ entries was very high indeed, as Mark Twelves explained: “We were all extremely impressed by the quality of the designs and the effort that has been put into them and it was not an easy decision to choose the winner.
“During the judging process and in response to the high standard of entries, it was decided that we should also have additional prizes for two runners-up. We have made a decision and we are delighted to announce that the overall winner is Charlotte Wood and the two worthy runners-up are Finlay Goodwin and Ewan Greatorex.
“On behalf of the judging panel I would like to thank Rachel Gaunt, head of art, for taking the time to help organise the competition. I would also like to thank all the students for taking part and we hope that they have all taken something from the experience to see how skills development at school can be very much applied, and are indeed needed in the working environment.”
The winning logo has now been incorporated into signage that will identify the building and the design will be used by Litton for additional promotional purposes.
Charlotte won an IPad Mini and case and the runners-up received Ipod Shuffles.