An ambitious campaign promises to transform Chesterfield into a major shopping destination.
The town has been selected to receive key support from some of the UK’s biggest brands as part of the Healthy High Streets programme.
Over the next three years, the drive aims to cut the number of vacant shops by 20 per cent, boost footfall by ten per cent and create new jobs in Chesterfield – amid a growth in online shopping.
Councillor Amanda Serjeant, Chesterfield Borough Council’s cabinet member for town centre and visitor economy, said: “It is important that we constantly look at new ways of reinvigorating our shopping areas in Chesterfield.
“By bringing in corporate partners from shop chains and working with a Healthy High Streets’ advisor, we are able to share national experience and expertise alongside local knowledge.”
Vic Risorto, a Destination Chesterfield board member, added: “As a town centre business owner myself I’m delighted that Chesterfield has been selected as a Healthy High Streets town.
“Destination Chesterfield looks forward to partnering with the high street stores, independent retailers and the borough council to bring forward initiatives to stimulate footfall.
“This can only help us attract more investment, creating jobs and a thriving town centre which everyone will benefit from.”
The Healthy High Streets programme is backed by several national companies including Marks and Spencer, Wilko, Boots and Greggs. This week it emerged Greggs plans to open a new store in Chesterfield town centre.
A local steering group – consisting of a number of organisations like the borough council, Destination Chesterfield and the Pavements Shopping Centre – will work with representatives from those UK businesses to help deliver the programme’s objectives and breathe new life into our high street.
The Healthy High Streets programme is helping a total of 100 areas nationally, including cities like Sheffield and Nottingham.