Quinoa and avocado are among the foods Brits mistakenly think are traditionally grown in the UK, a study has found.
Researchers who polled 2,000 UK adults found many of us don’t know where everyday fruit and vegetables originate from, which ones are seasonal or where they are typically grown.
Forty-four per cent couldn’t say which countries tend to produce parsnips, 56 per cent aren’t sure where kale is grown and 58 per cent don’t know where leeks are mostly harvested.
Six in ten revealed they NEVER consider where their groceries originate from – although 65 per cent would rather buy British if given the choice and 77 per cent think it’s important for companies to support UK suppliers.
The research was commissioned by Crosse & Blackwell which has recently launched four new variants to its range of soups.
Dean Towey, Marketing Director for Princes, owner of Crosse & Blackwell commented: “We’re immensely proud of our long-standing relationships working with UK suppliers. It’s something we’re excited to build on this with our new range of variants which include Carrot & Quinoa, Chicken & Multigrain, Broad Bean, Gammon & Parsley and Green Vegetable & Kale.”
“We know our customers want to support local producers which is why, though it’s not actually traditionally grown in the UK, we’ve sought out independent farms who do in fact grow produce such as quinoa, right here in the UK.”
Other fruit and veg that those who polled believe are traditionally produced in the UK include artichokes (32 per cent), mangetout (32 per cent) and melon (12 per cent).
While four in 10 aren’t sure where apples originate from, 43 per cent don’t know where onions come from and 47 per cent aren’t clear where cucumbers stem from.
The research also found the typical UK adult only eats three of the five recommended daily allowance of fruit and vegetables.
And 54 per cent admit they don’t consume enough of them – on vegetables alone, the average Brit spends just £8 a week.
Further to this around half said they find it difficult getting ‘enough’ carrots, tomatoes and peas into their diet.
While a quarter said they will only eat vegetables if they are mixed into a sauce or are part of a soup.
And it’s a similar story for grains such as rye, spelt and wheat, with 56 per cent confessing they don’t eat sufficient amounts.
Dean Towey added: “Consumers continue to search for products to enhance their busy and often hectic lifestyles. That’s why we’ve introduced four new variants with ingredients such as quinoa, kale, grains and pulses.
“These on trend flavours are a unique addition to the ambient soup market and make eating on the go accessible and simpler than cooking from fresh!”
Crosse & Blackwell provides a varied offering of canned soups, all of which contain British sourced ingredients. The new variants are available in ASDA and Morrisons.