World-renowned adventurer hired as ambassador of PEAK activity centre coming to Derbyshire

In addition to the indoor activity centre at PEAK, there are two other components of the wider PEAK development – A Health and Wellness centre and a hub which will 'shift visitors from their cars into more sustainable modes of transport'.

Summit, formerly known as ‘Adrenaline World’ is the brainchild of leisure entrepreneur and former professional English tennis player, David Lloyd and is set to offer a range of activities including, climbing walls, zip lines, Caving, Go-Karting, trampolining and adventure golf.

The activity centre is part of the eagerly-anticipated multi-million-pound PEAK development that promises a hub aimed at encouraging visitors to explore the area in a more environmentally-friendly way as well as a Health and Wellness centre, set to house a medical clinic, a spa and hotel rooms.

World-renowned adventurer, Robert Swan has now been appointed as brand ambassador for the activity centre and will use his experiences to educate and engage with young people who visit the site, which is expected to open next year.

Robert is recognised internationally as one of the worlds greatest adventurers and is the first person in history to walk to both the North and South poles.

A spokesperson said: “We are delighted by the re-branding of the Indoor Activity Centre - now the Summit @PEAK - and by the appointment of Robert as brand ambassador.

“Robert’s appointment brings a deeper authenticity to the project it will broaden the market appeal of the traditional adventure centre to families and schools as well as provide training spaces for fellow adventurers and the services.”

Robert Swan OBE said: “I’m fully committed to the philosophy at Summit, and I’m extremely proud to be the lead ambassador of the project.”

The all year leisure, education, wellness and entertainment destination is currently under construction on the 300-acre Birchall Estate near Unstone, just outside of Dronfield.

It is to be marketed as a gateway, resort and campus attracting international and city-based visitors to the area as well as being available to local and regional residents.

Phase one of the development is estimated to cost around £100m and will represent approximately one-third of the total planning permission.

Work on the site has recently re-commenced, following a re-design of the Centre’s internal layout to ensure Covid resistance and changes in foundations in response to ground conditions.

For more information about Peak visit www.peakliaison.co.uk.