Santa lights up designer outlet

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SANTA Claus made a personal appearance at McArthurGlen’s East Midlands Designer Outlet to mark the start of Christmas late night shopping with the switching on of the Christmas tree.

He arrived atop a sleigh pulled by real reindeer, meeting families and offering treats to those who have been good this year and rode through blasts of snow as local bands and choirs including the Tideswell Male Voice Choir, Ashover Brass Band and a children’s choir from Blackwell School filled the air with Christmas cheer.

Donna Goodwin, Marketing Manager at McArthurGlen East Midlands, said: “The Christmas tree lighting is always a fun event and with Santa himself here to switch them on this year it was really magical. The kids loved visiting Santa with his real reindeer and the great entertainment from the cheeky elves and the live music got everyone in the festive spirit while they picked up their Christmas gifts and party season fashion at great stores including newly opened Fiorelli, Superdry and the Body Shop.

“Our fantastic new stores mean that there is a designer gift for everyone this Christmas. And with late night shopping until 8pm weeknights and 7pm on Saturdays, there’s even longer to decide!”

The switch on of the Christmas lights also marked the end of the Lost Santa Hats Project which saw a Santa hat hidden each day for ten days in an unusual place across the region for shoppers to find following daily clues leaked on the McArthurGlen East Midlands Facebook page.

The lucky winners got to meet Father Christmas himself and were rewarded with a £50 gift card in return for their hat to spend on Christmas gifts and festive fashion at McArthurGlen East Midlands.