Price hike for Reds tickets

Alfreton Town chairman Wayne Bradley
Alfreton Town chairman Wayne Bradley
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ALFRETON Town have announced their ticket prices for the 2012/2013 Blue Square Bet Premier Division season and supporters have been advised to buy an early bird season ticket to take advantage of massive savings.

Admission for each of the 23 league games next season will be £18 for adults, £12 for concessions, over-60s and children aged under 16, and £3 for Junior Reds.

Membership for Junior Reds remains at the bargain price of just £5 for the season.

Early bird season tickets will be available up to June 30 and are priced at £289 for adults, £194 for concessions, £150 for a ten-match ticket, with concessions paying £100 for the ten-match option.

After the June 30 deadline, tickets increase to £310 for adults, £206 for concessions and £160 for a ten-match ticket, £110 for ten-match concessions.

Last season, a match-day ticket cost £13 for adults and £7 for concessions.

One point which also made balancing the books more difficult last season was that the club had to absorb the VAT increase brought in by the Chancellor of the Exchequer.

Fans paying £18 individually for each game would pay a total of £414 for 23 league games.

If they purchase a season ticket at the discounted price of £289, that works out at just £12.56 per game, of which only £10.48 goes to the club after VAT is taken off.

After the early bird deadline, the price per individual game would work out at £13.47 for an adult.

Chairman Wayne Bradley, pictured, said: “We cannot be the cheapest admission fees on one of the lowest attendances and have the best team. It just does not follow. To ensure sustainable football at our level, we must greatly increase our turnover from last year.

“Fans are expecting us to compete on a level playing field with the likes of Mansfield Town who have an average attendance of just under 2,700 paying £18 to get in.

“After much deliberation, the directors have agreed to put plans in hand to improve the standard of our sponsorship and hospitality services in line with increased prices and anticipated volume.

“Equally well, entrance prices have increased to reflect the need to meet increased match-day costs.

“We have to move in line with other premier division clubs but we are positively encouraging supporters to take advantage of the huge discounts on the early bird tickets which are being offered to assist regular supporters and minimise their entrance costs.”

In a season which sees all Blue Square Bet Premier Division clubs come under financial restrictions imposed by the Conference, Bradley explained how important it is for the club’s hopes of progression.

“The quality of player who can be influential in games can be four to five times more expensive than what we pay. I maintain that if we have 1,000 home supporters, the away support would be a complete bonus. You can build a base around those 1,000 and know where you stand. If you can’t, you have to be as prudent as you need to be and then make decisions when you can. It is all about what the supporters do first.”

Season ticket holders will be receiving a renewal letter next week and they will be able to utilise that form to then order their ticket for the new campaign.

Season tickets, ten-match tickets and Junior Reds applications can be ordered by contacting Lisa Towerzey on (01159) 392090 extension 107.

Payment can be made via credit card or by cheque in the post to ATFC Season Tickets, Impact Marketing and Publicity Limited, 116-118 Derby Road, Nottingham, Notts, NG9 7AD.