Survey captures town footfall

Christmas trade feature
Christmas trade feature

A SNAPSHOT of the number of people visiting Chesterfield town centre will be captured in a survey.

The pedestrian ‘footfall survey’ will be conducted on Friday April 1, Saturday April 2 and Tuesday April 5 in the main shopping areas and entry or exit points.

High mast CCTV cameras installed on lampposts are to measure pedestrian movements, capturing footfall only.

The survey, to be repeated in October, is being held to give Chesterfield Borough Council a better understanding of the pattern of activity and health of the town centre as well as the increased benefits of developments through increased pedestrian flow.

Mike Hayden, head of regeneration, said: “Anyone visiting Chesterfield town centre can see that it is a vibrant and busy place.

“This survey will help to capture workable data that can be used to ensure we continually invest to make sure Chesterfield retains its vibrant and attractive town centre for residents and visitors alike.”

The exercise is being externally funded through the Derbyshire Economic Partnership and European Regional Development Fund.