AS thousands of X Factor fans count down to the new season - one band are taking on the world of manufactured music at its own game.
Chesterfield act Aquablakk’s new song and video hits out at the trend of high profile reality show winners securing multi-million pound recording contracts while independent groups flounder.
It’s a topic close to home as the disillusioned dio penned the track after been told repeatedly by industry experts that a high profile counts for more than ability.
Manager Cliff Richard said: “We want to achieve a debate about the trend and maybe what Rage Against The Machine did, by stopping Joe McElderry who won the 2009 X Factor getting to number one.
“It’s a great story and will help the public understand what is happening to the art of music making.
“We’ve done all this ourselves, the music, the song, the video without any labels supporting us.
“It’s not just for us its for all writers and producers who’ve taken the time to learn the heart of music and not a short cut.”
Called X Factor, the song is released on Saturday August 20 to coincide with the first television show.
• Aquablakk perform with Lemar, Encore and the Fun Lovin’ Criminals at free event Music Live on August 27 in St Helens.
They also open the Kingston-upon-Thames festival in Surrey on September 4.