NEED to hit the headlines with news about a deserving cause, who ya gonna call?
Well in the case of the Rotary Club of Bolsover, they called on the experience of journalist Howard Poucher, with 50 years behind him in the newspaper industry.
The Rotarians wanted help and advice on how to get their many worthwhile fund raising activities and events into the public eye. So Howard called in at their meeting at the Ringwood Hall Hotel, Brimington, to give them a few tips on writing press releases and an insight into how local newspapers work.
Said Howard, 68, from Harthill, who began his career with the Rotherham Advertiser and went on to work for several national daily newspapers: “The Rotarians give up their free time to raise thousands of pounds for deserving causes and it is right that their good work should be recognised.
“That means it has to be brought into the public eye and the Rotarians wanted advice on how to go about that.
“The newspaper industry is going through troubled times, and the phone hacking scandal has cast a shadow over journalism and shaken public confidence.
“But the one thing that has remained constant and untainted is the local weekly newspaper.
“It is still the best and most reliable source of local news and information. You can bet if you read it in the local paper, then you can believe it.
“If you want to inform people of what you are up to, then the local press is the best way to get your message across.”