Reviving the sweet taste of Regal past
By John Cooper
A SWEET-TOOTHED entrepreneur from the USA is determined to revive one of Chesterfield’s tastiest exports.
Candyman Kenny Wiesen of New York’s Iconic Candy was taking a trip down memory lane when he recalled an American favourite from the 1960s and 70s which was produced and exported from Chesterfield’s former Trebor factory.
Trebor, which owned the US Candy Plant, exported Regal Crown Sours to the States where the fruit-favoured sweets were once ranked among the country’s top ten candies alongside world-famous Hershey chocolate bars.
Kenny said: “The closure of Chesterfield’s Trebor factory was devastating for workers and the economy and the effects rippled to the US where we suffered too.
“It marked the end of an association with Chesterfield that lasted more than a century and people in the States lamented the loss of their favourite candy.”
But after Kenny spotted internet fans yearning for its return he launched a project to bring back Regal Crowns and is appealing for former Trebor cooks, plant workers, managers and those with production knowledge to get in touch.
He added: “We need to get in touch with people with links to the factory between the 1960s and 1990s.”
The brand was launched in 1963 and it won The Queen’s Award for Export in 1966 which was recognised with a congratulatory letter from New York’s Murray-Allen Imports Inc.
Kenny is working tirelessly with son Jordan to bring back discontinued but not forgotten sweets.
He added: “This product has remained in the American psyche because it has a special magic and when people taste these sweets again it will take them back in time.”
The Trebor factory, on Brimington Road, was famous for making sweets for more than a century and its Black Jacks and Fruit Salads were UK favourites. It shut down in 2005 with the loss of over 200 jobs after Cadbury Trebor Bassett switched production to other factories.
Those wishing to help Kenneth, of Iconic Candy, in Brookville, New York, are urged to email email@example.com or they call him in America on 516-835-1500.
Pictured top are Kenny and Jordan Wiesen, of Iconic Candy, who are trying to revive the old Chesterfield Trebor factory’s US export sweets Regal Crown, pictured above, as is the old Trebor factory.
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