Pelican Cycles’ top gear for the community

Pictured is Neil Armitage, of Pelican Cycles, in Chesterfield.
Pictured is Neil Armitage, of Pelican Cycles, in Chesterfield.

A dedicated sports store owner has shown a proven passion for cycling and supporting the community that goes beyond his personal concerns for profit.

Neil Armitage, of Pelican Cycles, played an integral part in the success of this year’s Derbyshire Times’ Flagg Cycle Challenge for Ashgate Hospice which helped raise thousands of pounds for the charity and he is always looking for ways to support the region.

He told the Derbyshire Times: “It was wonderful to have had the opportunity to put something back into the community and it was great to see so many of our customers join us by taking part in the hospice cycle challenge.”

Neil opened his 1,000sq ft shop off Old Road, near Chatsworth Road, Brampton, Chesterfield, in March 2012 and he is already making his mark by helping to promote regional events and is considering supporting the Monsal Hill Climb cycle challenge in October.

Pelican has also enjoyed working with fellow Chesterfield businesses including the DT and it successfully joined forces with Nonna’s cafe to promote Pelican’s Italian themed Santini cyclewear which won a best store award for his display.

Neil has also been helping to put Chesterfield on the map by travelling around the world to test out the latest bikes and his store boasts Scott, DeRosa, Look, Santini and other top product names.

Customers have enjoyed benefitting from Neil’s developing experience and tailored approach which has helped them meet their exact needs depending on whether they enjoy cycle sportives, racing, time trials and leisure riding as well as long distance running or just jogging for fun.

He said: “What I try to emphasise is that I have experience of long distance riding and how to approach it and I know what kit is needed.

“I can tailor a bike to a person’s needs and uses whether its racing, time trials, sportives or touring. I want customers to get exactly what they want and what they need to enjoy their cycling.”