New road safety adverts welcomed by Derbyshire Police

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Motorists who use country roads are being targeted in a new government safety campaign.

The new TV adverts show unforeseen hazards using 3D scanning technology which allows viewers to see through the bends on a country road and spot the unexpected dangers ahead.

Mike Ashworth, from the Derby and Derbyshire Road Safety Partnership, welcomed the ads and said: “The message is slow down and give yourself time to react because, in the real world, you can’t see the perils that may lie behind a bend.”