Medical bosses back booze ads

CRACK DOWN: Police have launched a campaign to stop under 18s drinking in Chesterfield.

CRACK DOWN: Police have launched a campaign to stop under 18s drinking in Chesterfield.

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DERBYSHIRE medical chiefs have backed new adverts warning of the serious health implications of drinking slightly over recommended limits.

The Department of Health adverts reiterate the stark message that drinking too much booze leads to a greater risk of developing serious illnesses including heart disease, stroke and cancer.

Regularly drinking two large glasses of wine or two strong pints of beer trebles the risk of developing mouth cancer, the adverts warn.

Steve Pintus, associate director for public health at NHS Derbyshire County, said: “Most people think it’s just binge-drinkers or the young who drink more than they should.

“But in fact drinking more than the recommended limit is a habit we can all fall into – and I’m sure there are many of us who enjoy regular drinking with food or at the end of the day to unwind.

“These new adverts offer a useful reality check on the massive repercussions that a regular well-meaning tipple can have on your health and well-being.”

Current guidelines recommend that men should not drink more than three to four units a day while women should not drink more than two to three units a day.

One unit is about equal to half a pint of beer, a small glass of wine or a small measure of spirits.

l Read about the multi-million pound cost of alcohol abuse on the county’s NHS in this week’s Derbyshire Times.