Market traders hand out £5 food vouchers to boost healthy eating

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Chesterfield market traders are to play a role in promoting healthy eating habits after latest figures reveal less than half of people living in the area cook every day using raw ingredients.

NHS Derbyshire County said poor nutrition and diets high in fat, saturated fat, salt and sugar are closely linked to ill health and premature death. Combined with low levels of physical activity this is fuelling rising levels of obesity in adults and children.

Now market traders are helping more people find out about the benefits of using their local market to buy fresh food by giving away 100 free £5 food vouchers at an event to be held at Rykneld Square tomorrow Saturday (August 4) between 11am until 3pm.

Held in support of Chesterfield Borough Council’s ‘Love Your Market’ campaign, residents can use the vouchers at selected market stalls. They are also invited to get a taste of how easy it is to cook fresh food from scratch by watching cookery demonstrations, receive free easy-to-follow recipe booklets, and goodie bags plus lucky dip.

Susan Piredda, health development worker for NHS Derbyshire County, said: “One of the key barriers in buying fresh food can often be quality and choice, with cost and time being the other considerations.

“But Chesterfield Market offers the perfect solution – with market traders selling fresh, easily affordable healthy food at a convenient location. Poor nutrition, unhealthy diet and dependency on convenience food can be a major contributing factor of the causes of ill health, so why not come down to your market and see the range of seasonal fresh fruit and vegetables available to be purchased?”

The Department of Health estimates that if diets matched nutritional guidelines, around 70,000 deaths in the UK could be prevented each year and the health benefits would be as high as £20 billion each year.