Man pleads guilty to selling hundreds of fake England shirts in the run up to World Cup

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AN on-line trader has pleaded guilty to selling hundreds of fake England football shirts following an investigation by trading standards officers.

Paul Jones, 40, of Handley Road, New Whittington, admitted four charges under the Trade Marks Act 1994 when he appeared at Derby Crown Court on Tuesday.

Derbyshire County Council’s trading standards officers brought the prosecution following a complaint from England’s official kit suppliers, Umbro.

Their investigations found that Jones had used eBay and Paypal accounts belonging to a friend and his partner to sell 461 counterfeit England shirts in the run up to the World Cup in 2010.

Each shirt was sold for £24.99 with eBay descriptions claiming they were ‘England Football Shirt World Cup 2010. 110 per cent genuine.’

Cllr Kevin Parkinson, Derbyshire County Council cabinet member for regeneration, said: “Our job is to make sure that Derbyshire consumers are getting what they are paying for.

“The sale of fake goods represents poor value for money for consumers and affects legitimate traders who are working hard to earn an honest living.

“This serves as another warning that we will always take positive action to protect local consumers and businesses from counterfeit goods and that people who are tempted to sell counterfeit items face prosecution.”

The court hearing was adjourned for preparation of pre-sentence reports.

Jones will reappear on 14 January 2012.

The county council submitted an application for a proceeds of crime hearing to recover money Jones had made through the sale of the counterfeit goods.