Full-time loudmouth Katie Hopkins reckons James Hill will win Celebrity Big Brother.
Chesterfield lad James – who enjoyed an eight-week run on hit BBC show The Apprentice last year – walked into the famous house last Thursday.
Katie, a former Apprentice contestant herself, said: “I am increasingly fond of wide-boy Hill.
“He is quick to laugh, fast to make friends and ready to point out when someone is being an idiot.
“He would be a fantastic ally to have in the house and someone able to find the fun.
“When things get mind-numbingly boring, everyone will rely on James to stay sane.
“He’s my contender for the crown.”
Before heading into the house, James said: “I’m confident, cute and on the ball.
“I’m going to go in there and be myself – it’ll be fun.”
Stars from both the UK and USA – including model Austin Armacost – are taking part in this year’s fly-on-the-wall contest.
James shared a shower with Austin in Monday night’s show and other contestants have commented on their bromance.
He has also been involved in arguments with other contestants including Teen Mom star Farrah Abraham who accused him of staring at her all the time.
James said: “I won’t look at you in the future, alright?”
Meanwhile, he told porn star Jenna Jameson that he “grew up on the streets”.
James, of Chatsworth Road, will be hoping for some success in the hit Channel 5 TV series after a tough few months personally.
In May, he and his dad Jason Hill admitted “serious” health and safety breaches which put the lives of staff and customers at Havana Whites in Corporation Street, Chesterfield, at risk.
He was fined more than £6,000 while his dad – who was described as “potless” and depressed during a hearing at Chesterfield magistrates’ court – was ordered to pay out more than £10,000.
Meanwhile, one of James’s companies, Aspire Specialist Care Ltd, is in the process of being liquidated.
He resigned as a director of the firm – which ran the disgraced St Jospeh’s Specialist Care Home – last September ahead of his appearance on The Apprentice.
James said that since his resignation from he company he has had no involvement in the running of the home in Newbold Road, Chesterfield.
Earlier this month, the Care Quality Commission published a shock report on standards at the home following an inspection in May which resulted in five residents with learning difficulties being moved to alternative accommodation.
The home is now shut.
A 49-year-old Matlock man who was arrested on suspicion of assault following the home’s closure remains on police bail pending further enquiries.
Meanwhile, former royal butler Paul Burrell, who was born in Grassmoor, has entered the house for a special task.
He has been giving the American contestants a crash course in British etiquette.
It is believed that Celebrity Big Brother show fees start from £20,000 for just a matter of weeks inside the house and can range up to £400,000.